Case history: Servier

Brief: 200 delegates, 40 minute ice breaker to start the day at a sales rep launch conference for a new angina drug. To tie in with the conference theme the Rhythm Of Life, using boomwhackers.

Performance: As delegates entered the room to a drum kit beat on stage they were encouraged to pick up the boomwhackers from their chairs and join in. Once everyone was in, a boomwhacker orchestra was created, with each colour being given its own rhythm to contribute to the overall "Rhythm of Life." The participants were then taught a Japanese Kodo rhythm called "Heartbeat" to tie in with the launch of the angina drug.

Feedback: " Just wanted to send you an email to say thank you for the fantastic boomwhacker session yesterday! I must admit that after such a heavy night before, I had my doubts whether this session would be a success. But Mark was absolutely amazing, and the sales force were buzzing - I have had fantastic feedback (not just from the reps, but from the sales managers and our CEO as well) and will highly recommend Mark and his team in the future."
Product manager, Servier