Case history: De Puy Johnson & Johnson

Brief:  90 attendees, UK sales force. To "add a bit of spice and liveliness" to the UK delegates meeting on the final day of the International Conference held in Lisbon. Five energisers required to enliven and enthuse delegates on their third day of meetings, along with a musical finale to accompany the awards ceremony. Conference theme – Passion To Win

Venue:  Lisbon Congress Centre, Lisbon, Portugal

Performance: A selection of drums, boomwhackers and percussion instruments were freighted out to Lisbon. 5 energisers were created through the day using the instruments, with brief verbal references used to link in with the subjects being discussed in the meeting. As they entered the room after lunch the delegates joined in the pulsating "We Will Rock You" beat. As is often the case, Mark went with the flow - the energy and enthusiasm was such that he stepped up to the microphone, sang a verse and was greeted with a resoundingly loud and enthusiastic chorus from the delegates. Everyone was well and truly rocked! For the finale the sales managers joined Mark on stage to play a rhythm on drums.  As the theme of the conference had been related to passion, and the backdrop was red, the rest of the delegates were taught a simple Hausa chant, Mu Nay Ja, which literally translated means “We Are Red,” along with a fun African style kick dance, which were used to accompany the drummers. The atmosphere created was fantastic, with everyone finishing on a real high.

Feedback: Talking Drums was booked back for De Puy's UK conference the following year.